There are many articles focusing on how to create a perfect pitch deck, but few that really give you the inside look on how to behave in your big investor meeting. These guidelines will help significantly improve your odds of getting funded.
- The meeting should be a dialog. No one wants to listen to a 50-minute monologue – investors will get super bored. Make your points quickly and let them ask questions. The good talking-to-listening ratio is 60/40 (60% talking, 40% listening).
- Keep so simple so my Grandma would understand. Investors are smart but they don’t know everything. If you can’t communicate your idea in two sentences and simple words that mortals use, your customers may not get it either.
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The funding road isn’t easy – and every entrepreneur knows that. And that is why they prepare for every investor meeting – being confident and on top of things will create a higher possibility of success. So what are the steps to take when getting ready to meet the investor?
What’s your story? This isn’t just about the product, service or company. Most investors, especially on early stage, will be investing in you – the person behind the company. They want to know about the team, how you met, how you work together. This is about how you got to this point in your business. Investors want to know what it is about your background that brought you to them with the solution you’ve created and why they need to pay attention. They want to hear about your previous experience and what makes you the right person to invest in and help your company grow. But above all, they are looking for passion – it is the passion that drives the business. Keep reading this post