First Impression: Cold Email As A Funding Tool

Appeal-Letter-for-Financial-AidFor startups, emails are a powerful tool that can help get funding. The best way to engage with venture capitalists is by getting a warm introduction. Unfortunately, most people that start a business are not immediately well connected and it takes time to build a network. The problem is most investors prefer to deal with people that they know or have been referred to them. That means that you need to make them like you in just one email. The best way to engage with venture capitalists is by getting a warm introduction. That doesn’t mean that cold emails to investors is a complete waste of time. Box raised their first outside capital by cold e-mailing Mark Cuban. Keep reading this post


First Investor Meeting: The Do’s And Don’ts

1*RlTBUKDEXbNAWh6KzM3U6wThe funding road isn’t easy – and every entrepreneur knows that. And that is why they prepare for every investor meeting – being confident and on top of things will create a higher possibility of success. So what are the steps to take when getting ready to meet the investor?

What’s your story? This isn’t just about the product, service or company. Most investors, especially on early stage, will be investing in you – the person behind the company. They want to know about the team, how you met, how you work together. This is about how you got to this point in your business. Investors want to know what it is about your background that brought you to them with the solution you’ve created and why they need to pay attention. They want to hear about your previous experience and what makes you the right person to invest in and help your company grow. But above all, they are looking for passion – it is the passion that drives the business. Keep reading this post

Investing In A Business: 9 Rules To Follow

start-a-biz-part-1According to the Small Business Administration, approx. 500,000 new businesses are started every year in the United States. Obtaining financing for small-business entrepreneurs is often hard and they tend to turn to friends, family or acquaintances for funding. When you face the opportunity to invest in a business, what are the things to look at?

  1. Business funding situation
    The first question to ask yourself is why the opportunity is even available. Did the business try to raise money before, from who and why it didn’t go through – you have to find out the story behind it. While it could throw up a red flag, the inability for an entrepreneur or startup to obtain financing isn’t necessarily a sign that it’s doomed. Keep reading this post