Best Ways To Attract Backers To Your Crowdfunding Campaign

1409333672-everything-you-need-winning-crowdfunding-campaign-infographicWhen you are launching a crowdfunding campaign, you have to create a following, attract supporters – and you need to start working on that before the campaign is live. Richard Swart, director of research at the Program for Innovation in Entrepreneurial and Social Finance at the University of California, Berkeley, found that campaigns that successfully raised $100,000 spent at least 200 hours preparing for a crowdfunding effort and an average of 136 hours managing it – all before pledged funds hit the bank. “To reach the funding target, the first 30 percent of funds needs to be committed before the campaign goes live,” Swart says.

Start with writing down who your ideal customer is and who your ideal funder will be. Focus on real data about customer demographics and online behaviour, along with educated guesses about their personal histories, motivations, and potential concerns. Keep reading this post

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Early Stage Pitching

Interviewing founders

This week StartWise met with George Parrish, Super Connector, Pitch Coach, Startup Consultant, Business Angel at Society3. We discussed pitch judging, talking to investors and definition of success.

Some of our favorite quotes from George: Keep reading this post