Founder’s Guide To Getting Startup Capital

Startups need to purchase equipment, rent offices, hire staff and grow rapidly in order to stay on top of the game. Below are the basics of raising capital to get their company off the ground that every startup founder should know.

Raising outside capital. In almost every case, startups need to raise outside capital since the amount of money needed to take a startup to profitability is usually well beyond the financial ability of founders and their friends and family. Usually, high growth companies need to burn a lot of capital to sustain their growth prior to achieving profitability, hire experts, and better service providers or expand. At the same time, funding is a competitive advantage: belief in the concept, partnerships, and marketing. The good news is that there are a lot of investors today looking for startups to fund. The bad news is that fundraising is a long, complex, and hard process. Keep reading this post

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How To Pitch To A VC – Insider Secrets

StartWise.com - revenue sharing crowdfunding copy 2There are many articles focusing on how to create a perfect pitch deck, but few that really give you the inside look on how to behave in your big investor meeting. These guidelines will help significantly improve your odds of getting funded.

  1. The meeting should be a dialog. No one wants to listen to a 50-minute monologue – investors will get super bored. Make your points quickly and let them ask questions. The good talking-to-listening ratio is 60/40 (60% talking, 40% listening). 
  2. Keep so simple so my Grandma would understand. Investors are smart but they don’t know everything. If you can’t communicate your idea in two sentences and simple words that mortals use, your customers may not get it either. 
  3. Keep reading this post